FTC’s New Rules of Disclosure-Make money

Friday, October 16, 2009

The American Federal Trade Commission (FTC) made an on Monday, that starting on December 1, 2009, all bloggers and prominent tweeters have to disclose any paid endorsements to their readers.
An endorsement means ANY advertising message, including reviews, statements, demos, signature or any other elements that consumers could potentially believe that reflect the opinions, beliefs, findings or experiences of a party other than the sponsoring advertiser. On blogs endorsements usually appear as images, video, reviews, links, giveaways, etc

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